Unilever review looms as Lo secures ice cream job

Unilever UK is gearing up to review its PR support for its Ice Cream and Frozen Food division (ICF) following the promotion of Helen Lo to ICF head of corporate affairs.

Unilever UK has scrapped Lo’s former role as head of corporate responsibility following her promotion, although she will continue to oversee corporate responsibility for all parts of Unilever’s operations in the UK.

She will also be responsible for media relations, stakeholder engagement and internal communications for the ICF division, which includes the Birds Eye and Wall’s brands.

‘With every new position, it’s time for a review in terms of how we’ve managed PR and brand support,’ said Lo. ‘There are no immediate changes on the horizon but all these sorts of things are under review as part of normal business practice – and that includes our relationships with external PR agencies,’ she added.

The ICF division uses Cairns & Associates for Birds Eye, Weber Shandwick for Wall’s and Edelman for trade PR on both brands.

Unilever’s current PR campaigns include promoting Birds Eye’s ‘nutritionally balanced’ ready meals, which have a lower salt content and more vegetables than other ranges.

Lo will also work on issues relating to obesity and the forthcoming Public Health White Paper. Reporting to Unilever UK chairman Gavin Neathe and ICF chairman James Hill, Lo replaces David Lewis, who left to take the role of Britvic corporate affairs director last month.

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