QBO to promote Bridgestone tyre

Tyre company Bridgestone has hired QBO Bell Pottinger as its lead pan-European agency as it prepares to launch a pioneering tyre.

The tyre warns drivers when it gets a puncture and allows affected vehicles to continue for up to 60km because of a second interior skin. The £500,000 appointment sees QBO co-ordinate PR in the UK, France, Germany, Italy and Spain.

QBO MD David Wilson said the agency would ‘produce material at the centre that other agencies can use for local markets’.

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