3GSM outsources for media event

The world’s biggest mobile industry exhibition 3GSM World Congress has outsourced its press office function for the first time to cater for increased participation from media content providers.

Liberty Communications will handle global mobile industry media for the 14-17 February 2005 Cannes event that expects to attract up to 1,000 journalists.

Prodigy Communications will be responsible for music, gaming and media trade press and consumer media.

Prodigy pitched with Liberty to beat Firefly Communications, Hill & Knowlton and Brands2Life.

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