Awareness campaign close-up: Medicines week promotes choice

Organisation Ask About Medicines Week Campaign Ask About Medicines Week 2004 PR team Veronica Wray and Clew Communications Date 1-6 November Budget around £30,000

The first week of November heralds Britain’s second Ask About Medicines Week – an initiative to encourage partnerships between users, carers and professionals.

This year’s activity has the theme ‘choice’ and aims to promote the message that everyone should be able to get good information about medicines and that healthcare professionals need to help people make choices.

Parliamentary under-secretary to the Department of Health Lord Warner will launch this year’s campaign on 1 November.

Other events, at community pharmacies with health minister Rosie Winterton and Liberal Democrat MP and pharmacist Sandra Gidley, are planned. Activity also includes a MORI survey release and a report focusing on complementary and alternative medicines.

The campaign is run by non-profit company Ask About Medicines Week, which is backed by Developing Patient Partnerships, Medicines Partnership and Promoting Excellence in Consumer Medicine Information.

The week is funded by the DoH and firms such as Roche and Merck Sharp & Dohme.

The campaign is being promoted by Veronica Wray and Clew Communications; last year it was promoted by Ruder Finn.

For further information contact Veronica Wray on 020 7572 2438 or Clew on 020 7580 7550.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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