Chandler Chicco Agency hires Stern to London job

Chandler Chicco Agency has recruited former Burson-Marsteller UK healthcare MD Caroline Stern to a senior team leader role at its London office.

Stern – who left B-M, where she launched AstraZeneca’s anti-cholesterol drug Crestor in the UK, last year – will join on 1 November in a four-days-a-week role, reporting to UK managing director Jennie Talman.

Stern joined B-M – where she worked briefly alongside Talman – as a senior account executive in 1996 and rose through the ranks to become UK healthcare MD, heading the agency’s work for AZ.

CCA has a client list that includes AZ, Novartis, Pfizer and Belgian company UCB Pharma.

Stern left B-M in August 2003 to go on maternity leave. She has spent the past few months doing freelance PR for a variety of organisations. While at B-M, in addition to promoting Crestor, Stern also promoted AZ’s prostate-cancer brand Casodex and pre-launch drugs within AZ’s ‘pain franchise’.

Before B-M, Stern spent 15 months at healthcare PR firm Interaction PR and Marketing. Prior to that she worked in the not-for-profit sector for organisations such as the British Youth Council and the World Council of Churches.

B-M lost the account for Crestor, which launched in the UK in March 2003, earlier this year to Red Door Communications (PRWeek, 6 February).

The agency was subsequently hit by the defection of UK healthcare practice chair and 15-year agency stalwart Kate Triggs, who quit to join Edelman.

B-M’s healthcare practice is being managed by director Richard Rockliffe and healthcare MD Amie Malkin as UK chief executive Per Heggenes continues his search for Triggs’s successor.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.