Cake to promote More magazine

Emap’s fortnightly women’s magazine More has hired Cake as its first PR agency.

Cake is charged with promoting the content of each issue to the media and

pushing its editorial team as spokespeople on issues likely to affect 18 to 24-year-old women, said account director Greg James.

‘There are misconceptions of what the magazine is about. People see the sex but not other areas, such as real-life issues and style,’ he said.

‘We will be making the editorial team ambassadors for the brand, speaking on issues such as binge drinking,’ he added.

Cake clinched the account after a three-way pitch.

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