Edelman and KFC part ‘over terms’

LOUISVILLE, KY: Edelman has severed ties with 28-year client KFC in the US after a disagreement over terms of service, and declined to take part in a competitive pitch for the account.

KFC expects to select a new firm to handle its US comms by the end of next month, said KFC director of PR Bonnie Warschauer.

Edelman CEO Richard Edelman said in a statement: ‘In recent months, we could not agree on terms. We’re very proud of the value that Edelman has brought to the KFC brand for nearly three decades.’

The fast-food chain has in recent years endured negative publicity for ads that tried to position its menu as healthy for children, and attacks from animal-welfare groups over alleged chicken mistreatment.

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