Aga in revamp of UK consumer PR

By Iconic cooker brand Aga has dropped Communique PR from its consumer account in favour of smaller PR shops.

Mabel Gray will handle Aga and Rayburn PR, while Tangerine PR will push Aga Foodservice Group’s Rangemaster and Rayburn’s energy efficiency compliance.

Aga marketing manager Louise Bunce said: ‘We didn’t want a 22-year-old who would leave in six months. We were getting people who were paying off their student loans rather than considering [how to get people to spend] £10,000 on a cooker.’

Communique declined to comment.

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