News in brief

TORY PARTY: The Conservative Party has hired Australia’s Liberal Party campaign director Lynton Crosby to oversee its general election campaign. Crosby has helped Australian prime minister John Howard win four elections since 1996.

CONSUMER : Teletext has awarded its consumer PR account to The Braben Company, after a pitch that included incumbent Band & Brown Communications, Brands2Life and Hill & Knowlton (PRWeek, 20 August). Braben will focus on promoting Teletext’s travel service in general news pages.

MEDIA RELATIONS: CirKle Communications has been hired to handle consumer and trade PR for Jersey Royal New Potatoes. A 2005 campaign will promote the 125-year-old Jersey Royal potato as a ‘timeless classic’.

CONSUMER: Frozen-drinks company Polar Krush has hired agency NP to handle its consumer PR. The company is to this month launch a sugar-free frozen-drinks brand, Polar Krush Xtra, aimed at children.

IPR AWARD: Tim Traverse-Healy – an IPR founding member – was this week awarded the IPR’s Alan Campbell-Johnson Medal, an honour the institute awards to recognise outstanding service to international PR.

CAMPAIGN HIATUS: US online DVD rental firm Netflix’s decision to postpone its UK launch has left a question-mark over Frank PR’s work on an account it only scooped last week (PRWeek, 15 October). Netflix refused to comment on reports that the launch was postponed because

of rumours Amazon.com is to launch a UK online DVD service. Amazon and Frank declined to comment.

AGENCY LINK-UP: Edelman this week unveiled a joint-venture partnership with Mumbai-based agency R&P Management Communications. The agency has been an affiliate of Edelman’s since 2002. Edelman president and CEO Richard Edelman described India as a ‘key growth market’ for the agency.

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