EOC to highlight gender segregation in workplace

The Equal Opportunities Commission is to launch a media relations campaign to promote its forthcoming report into gender segregation in the workplace.

The report will publicise the findings of a year-long investigation into segregation in the plumbing, construction, engineering and childcare industries and will recommend the government devises a national skills strategy to tackle the issue, based around how career advice is given to kids.

When one industry is dominated by one sex, there are severe skills shortages, said an EOC spokeswoman: ‘Skills shortages have a direct impact on the economy and we want to make sure young people are getting the career advice they need.’

Geronimo Public Relations has been hired to manage the campaign after a three-way pitch and will target the tabloid and consumer press through the four-month push to highlight the issues addresssed in the report which is published in January.

Geronimo associate director Peter Gilheany said: ‘Skills shortages occur because there are industries dominated by one sex. We want to redress the balance.’

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