Diamonds UK set for lifestyle push

Online retailer Diamonds UK is preparing a lifestyle magazine push to show consumers how they can achieve celebrity looks with its range of replica jewellery.

Launched in October 2003, the Diamonds.uk.com site has appointed Frank PR to secure and promote product placements with celebrities in music videos and at award shows.

‘The brand philosophy is to make diamonds affordable to as many people as possible so the media target will range from Vogue to Heat,’ said Frank joint-MD Andrew Bloch.

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