Age Concern arm reviews account

Age Concern is reviewing the PR account for its commercial arm, Age Concern Enterprises.

Three-year incumbent Harrison Cowley is repitching for the account, along with three unnamed contenders, this week.

According to Age Concern Enterprises PR and comms manager Tristan Pineiro, the account is being reviewed in a bid to gain more national media coverage of the operation.

It markets products including funeral services and insurance. Pineiro said: ‘We get plenty of coverage in the local and regional media but we are looking to get more at a national level.’

This week the division gained national coverage of its funeral services, based on a survey of people’s preference of where they would like their ashes scattered.

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