Siemens Hearing hires Pegasus

Hearing-aid maker Siemens Hearing Instruments is to launch its first-ever PR campaign targeting consumers as it bids to promote a product it is touting as a ‘milestone in hearing technology’.

The company, a subsidiary of Siemens Medical Solutions, is using Pegasus PR to handle a UK campaign to promote the product, which will be unveiled to the trade press in January and will become available next spring.

Siemens Hearing Instruments’ PR is normally handled in-house, but communications manager Susan Brown said the product justified the external consumer PR backing because it is a ‘hearing system, not just a hearing aid’.

Pegasus will handle consumer media relations to promote the product, with PR work also supporting a wider theme of promoting healthy hearing.

The results of a survey into how hearing difficulties can affect people’s quality of life will be promoted.

Pegasus won a four-way pitch on fees understood to be around £50,000 to secure the account.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.