Opinion: My Best Hire - Emily Butcher

Nicky Forrest, managing director at Phipps PR, on the 'sunny' Emily Butcher.

'Emily swept into our lives as a summer placement student - and then joined us on a permanent basis as a trainee after graduation.

'She was a self-starter and was never one to waste time when work needed to be done. She was always passionate about her clients and really believed in the campaigns that she was involved in.

'She always had something to say and had excellent relationships with journalists who would always take a call from her.

'Her event-organising skills and attention to detail were startling and she was never fazed by any crisis.

'She stayed with us for four years and won a PRCA FrontLine award for work for The Sherry Institute of Spain.'

Emily Butcher has since entered fashion PR is now senior account manager at Aurelia PR.

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