Chocolate lands Disney game job

Buena Vista Games, a division of The Walt Disney Company, has drafted in Chocolate Communications to handle a pre-Christmas PR assault for Disney Move, a computer game that lets people appear on their TV screen alongside Disney characters.

Chocolate won a four-way pitch to promote the game, which will launch in mid-November and be available on PlayStation 2.

It is to target women’s and children’s press, positioning the game as ‘high-quality family entertainment’, said senior account director Jessica Rowntree.

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