Government to woo public to digital TV

The Government will next month unleash a PR drive to publicise the end of analogue signals to tackle scepticism over digital broadcasting.

The Department for Culture, Media and Sport is on the hunt for an agency to woo the public to digital TV and radio. Research commissioned by broadcasting minister Andrew McIntosh found the Government’s rationale for the switchover was neither understood nor trusted.

Other concerns surround the fees broadcasters will have to fork out to convert analogue masts, while it remains unclear whether there will be financial aid for members of the public who might struggle to pay for digital TV.

The Government is axing analogue signals to free up airwave space. Ofcom has proposed the initiative should start in 2007 with complete switch-off by 2012.

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