WS GJW lands Glass and Glazing Federation brief

The Glass and Glazing Federation (GGF) has called in Weber Shandwick GJW Public Affairs to dissuade the Government from introducing an outright ban on doorstep selling and cold calling.

The DTI is in the midst of a consultation exercise and a report proposing measures to protect consumers is due out in the new year.

The GGF, which represents the majority of the UK’s double glazing and conservatory manufacturers, is keen to distance itself from the ‘cowboy’ image of double glazing salesmen.

‘A catch-all ban would be draconian. We need legislation to tackle rogue traders, not legitimate business interests,’ said WS GJW account director Stephen Day. ‘We want to tell the Government that GGF members are responsible business people’.

He claimed it was ironic that politicians employed doorstep tactics and telephone canvassing to gain public support.

According to Day, around 80 per cent of the industry’s sales occur in peoples’ homes as opposed to company showrooms.

It will emphasise that GGF members are fully vetted to ensure quality of service. According to its website, the federation provides a free conciliation service for customers and member firms who don’t ‘see eye to eye over work carried out’.

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