Riverbed targets UK businesses

US firm Riverbed Technology is to target the press for industries that operate across multiple sites for the European launch of its services that speed up information transfers.

Riverbed has signed Shell and the Ministry of Defence as UK clients and is to launch a PR push to sectors such as construction, architecture and engineering. It is also targeting chief information officers and chief technology officers through IT media.

European PR is being handled by Mulberry Marketing Communications. CEO Chris Klopper said wider business press will be targeted with the message that Riverbed can transfer information across a Wide Area Network up to 180 times faster, making it more feasible for firms to operate multiple offices.

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