Warner Channel hires LVBA Brazil

The Warner Channel has appointed LVBA to handle its PR in Brazil. LVBA was selected via a pitch process, for its experience in the pay-TV market, according to executive director Gisele Lorenzetti.

The agency held the Discovery PR account in Brazil for seven years, handling the launch of the Discovery, Discover Health, Discovery Kids and People & Arts channels. It also handles TVA, the country's second largest cable operator.

LVBA will provide media relations services, with a focus on streamlining the outflow of the channel's programme information to local papers, magazines and listings guides.

Javier Fierro will work on a full time basis on the new account, under the co-ordination of Adriane Froldi. They will report to Fernanda Braz, Warner Channel's marketing manager in Brazil.

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