Yorkshire trust in mental health PR

The South West Yorkshire Mental Health NHS Trust has launched a campaign that challenges the stigma surrounding mental health problems.

The campaign has been launched to coincide with World Mental Health Day on 10 October and will feature a six-month poster spree that challenges inappropriate language used to describe the mentally ill.

The posters will be displayed in GPs’ surgeries, health centres, colleges and libraries. They feature a scrabble board with words such as ‘bonkers’, ‘loony’, ‘schizo’, ‘nutter’ and ‘psycho’, explaining that such notions make it harder for people to admit they have a mental health problem.

The trust is also organising a series of events for the mentally ill and their carers, friends and families, including taster sessions in art.

For more information go to WWW.PRWEEK.COM

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