While the trio have been renowned names in their fields for over a decade, F-H is ditching them in a bid to strengthen its own brand presence across Europe.
GPC will now be known as F-H Public Affairs, while Herald and CPR become subsumed into F-H’s respective technology and healthcare arms. However, medical education division CPR The Remedy retains its name.
At the same time, F-H has promoted UK MD Kevin Bell to take additional responsibility for South Africa.
Bell is now executive V-P and senior partner, as is John Saunders, who oversees continental Europe and Ireland.
The firm’s regional president for Europe and Africa Dave Senay said the rebrand would ‘give employees a richer career environment’ and enable them to ‘work outside their own speciality’, adding: ‘we will affect an official switchover on 1 January.’
The move is also designed for F-H to compete more effectively in Europe with multi-practice networks Weber Shandwick, Hill & Knowlton and Burson-Marsteller, which operate under a single brand.
In addition, F-H has set up a European senior management committee for ‘strategic planning’, co-chaired by Bell and Saunders.
The pair also join the company’s 18-member global senior management committee.