Cartridge World in green initiative

Printer cartridge refiller Cartridge World has appointed Ptarmigan to launch a £100,000 campaign encouraging consumers to ‘Plant a Tree, not a Cartridge’.

The national tree-planting initiative involves a tree being planted for every printer cartridge refilled in the franchise’s stores.

The Royal Society for the Encouragement of Arts, Manufactures & Commerce is planting the trees.

‘Each cartridge takes more than 450 years to decompose,’ said Ptarmigan director Jason Madeley.

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