Wallström pledges to stamp out EU comms jargon

BRUSSELS: The European Union’s incoming PR supremo has pledged to stamp out European institutions’ notorious use of jargon-heavy communications – and has slammed Brussels’s past efforts at policy promotion as ‘not satisfactory’.

Speaking at a European Parliament hearing ahead of taking up her new role next month, Margot Wallström said: ‘We need to speak to people without jargon and give clear reasons for our actions.

‘We should correct half-truths and lies that circulate [about the EU],’ added Wallström, who will take up a new V-P job of commissioner for institutional relations and communication strategy and is aiming to convince voters to be less apathetic towards Brussels (PRWeek, 3 September).

Wallström said she intended to strengthen the role of the European Commission’s national offices in publicising policies.

The EC’s London office has a five-strong PR team. A spokeswoman said it was premature to speculate as to what her pledge may mean for the EU’s UK promotional work as Wallström is yet to start in the job.

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