He replaces Fay Hogg, who left in May to become head of comms at the Royal Bank of Scotland’s credit cards businesses.
Dransfield, who is currently on gardening leave, takes up the role on 18 October. He will be responsible for the company’s internal and external relations and will lead a team of four.
Reporting to Tesco Personal Finance marketing and commercial director Crawford Davidson, he plans to look at ways of improving integration between the firm’s marketing, product and PR teams. But he refused to comment on whether he would review the brand’s current relationship with Lansons Communications, claiming ‘it was too early to say’.
At Boots, where he worked for seven years, he reported to head of financial media relations Donal McCabe.
Before joining Boots, he worked in PR at Help the Aged and Nottinghamshire County Council.
The appointment comes amid reports that Tesco Personal Finance is considering launching into the mortgage-lending market with a scheme that would allow customers to take out a Tesco-branded mortgage while buying their weekly groceries.
Tesco Personal Finance, which is a joint venture with the Royal Bank of Scotland, recorded a pre-tax profit of £84m during the first half of 2004, a 53.1 per cent increase on the same period last year.