National Bio Centre in agency hire

Eden Biodesign, the company set to run the Government-backed National Biomanufacturing Centre in Merseyside, has drafted in PR agency support.

The firm, a biotech drug development and manufacturing service provider, is using London-based agency redhead PR to handle media relations work as it bids to boost interest among biopharma and healthcare journalists in the project – and raise Eden Biodesign’s corporate profile.

The agency has secured an 18-month contract on fees understood to be worth in the region of £100,000.

Ellesmere Port-based Eden Biodesign was appointed by the Northwest

Development Agency to run the Biomanufacturing Centre, a £30m-plus project due to open in mid-2005.

UK biotech SMEs will be able to buy services from the centre, which will develop and manufacture biopharmaceutical medicines for clinical trials. Construction began earlier this year.

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