The event's guest speaker - none other than Commons Leader and MP for Neath Peter Hain - conformed to ministerial protocol on such things, in not quite turning up on time. The attendees, including representatives from Nestle, were kept waiting.
Visions of Hain being barricaded into his hotel room by pro-hunt supporters were becoming more and more palpable as witching hour approached. And finally, to the visible relief of Colin Byrne, David Yelland et al, the man arrived, gave his two-minute talk on the importance of responsible business and that was that.
But anyone armed with a copy of the conference fringe guide will have noted that Hain had double-booked himself.
Far from being held hostage by the Countryside Alliance, he had been 'Waiting for the Great Leap Forwards' - a knees-up on Lords reform with Billy Bragg and the Battersea Labour Party Singers. That would have sounded nice in the valleys of Neath.
PR fails to impress, finds CHA research Workplace communications agency CHA has commissioned research into how proud Brits are of their workplace and their employers. Unfortunately, the results were a bit too revealing.
Out of 1,158 respondents, only two said that they would be proud to work in PR. A shocking result that PRWeek, of course, immediately assumed must be a mistake.
But according to CHA account executive Gregor Ridley it all makes perfect sense: 'There is obviously a strong disconnection with the people who want to get into PR and the general impression people have of the industry.'
But what to do, eh?