Red founders Fuller and Brend step down

CEO David Fuller and chairman Lesley Brend are to leave their posts at The Red Consultancy, the consumer PR agency they co-founded a decade ago.

As broken this Tuesday by PRWeek.com, Brend plans to retire while Fuller told PRWeek he had ‘no idea’ what he wanted to do. Both will stay on as consultants until February.

Managing director Mike Morgan has been promoted to CEO, while divisional MDs Andrew Baiden and Amanda Duncan have been promoted to joint managing directors.

Fuller said: ‘I will pursue single-mindedly what I want to do. I will move on mentally when I move on physically.’

Brend said: ‘My objective is retirement. I plan to put the same dedication into retirement as I have done into Red, which has exceeded our wildest dreams.’

‘When you’ve done ten years, it should be in the [agency] constitution to hand over to someone else,’ she added.

Morgan has been with Red for eight years; he joined the board in 1998 and became MD a year ago. Red, which marks a decade in business next week, was acquired by The Incepta Group in February 2001 and a staff two-and-a-half-year earnout period ended in August last year.

l It emerged earlier this week that Red has been appointed by the Home Office to promote the benefits of non-custodial sentences to the public.

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