Engineering body tackles student dip

The Engineering and Technology Board (ETB) has hired Republic PR as it seeks to redress a slump in the number of students pursuing careers as engineers.

‘The number of kids in the UK taking maths, physics and chemistry A levels has fallen by more than 20 per cent in the last five years,’ said ETB director of communications and marketing Mike Gannaway.

‘If God didn’t make something, engineers did,’ he added.

ETB is funded jointly by the engineering industry and government to represent organisations in the engineering, science and technology sectors.

Republic replaces Weber Shandwick on the account.

The agency switch comes as it attempts to broaden its PR focus beyond its partnership with the British Olympic Association.

‘Our previous agency has great experience in the sports sector, but we need a broad-spectrum agency that is more in keeping with our size,’ Gannaway said.

PR activity will target teachers and parents, while at the same time reaching out to the wider community to present engineering as an industry that people can be proud to enter.

ETB is collaborating with The Sunday Times to produce a series of 16-page supplements that explore the impact of engineering on society next January.

Republic will use research to increase ETB’s voice in media discussion on topics such as the availability of sports facilities for the public, the skills London would need to host the Olympics and graduate equality.

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