Markham warns of obesity ads

Cancer Research UK chief executive Professor Alex Markham has warned the Government against running a catch-all publicity campaign to combat obesity.

‘The public will never forgive a patronising three-week education ad campaign’ as dietary advice differed according to circumstances, said Markham at a fringe meeting co-hosted with the British Heart Foundation.

Government measures to stem the obesity problem are expected to form a key part of the Better Health White Paper due this autumn.

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