Awareness campaign close up: Herpes Week to tackle stigma

Organisation The International Herpes Alliance Campaign International Herpes Week – ‘I have herpes, don’t you?’ Date 10-16 October PR team Packer Forbes Communications Budget £14,000

The International Herpes Alliance (IHA) will focus on facial, as well as genital herpes, for its fifth annual awareness week, which aims to encourage people to talk more openly about the condition.

The IHA is a web-based charity that aims to provide information to people with herpes, and its awareness-raising work is to target sufferers, families and friends of people with herpes and healthcare professionals involved in herpes management.

The theme of this year’s week, ‘I have herpes, don’t you?’, highlights the fact that herpes simplex viruses, which can cause both genital and facial herpes, are estimated to affect more than half of the world’s population.

‘Despite the stigma, or possibly because of the stigma, herpes news generates significant interest among health journalists,’ said David Keown, account director at Packer Forbes Communications, the IHA’s PR agency.

‘Herpes awareness is also not widely promoted so journalists are unlikely to think “not another herpes story”,’ he added.

Visuals including an animation showing transmission of the herpes virus, plus a poster, leaflet, press release and factsheet have been made available to 50 herpes organisations worldwide – including the UK’s Herpes Viruses Association – to run national awareness campaigns.

For further details contact Packer Forbes Communications on 020 8772 1551.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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