Fuller and Brend depart the Red Consultancy

CEO David Fuller and chairman Lesley Brend have stood down from The Red Consultancy, the award-winning consumer PR agency they co-founded exactly a decade ago.

Brend plans to retire while Fuller told PRWeek he had ‘no idea’ what he wanted to do. Both will stay on in a consultancy capacity until February 2005.

Red was acquired by The Incepta Group in February 2001 and the agency’s staff’s two-and-a-half year earn-out period ended in August last year (PRWeek, 23 February 2001).

Fuller and Brend had been working part-time in recent months, with Fuller working three days per week and Brend spending just one day a week at Red and two days per week at Incepta’s head office.

MD Mike Morgan has been promoted to CEO and divisional MDs Andrew Baiden and Amanda Duncan have been promoted to joint-MD.

Staff were formally notified of the changes on Monday (27 September).

Brend said: ‘My objective is retirement. I plan to put the same dedication into retirement as I have done into Red… which has exceeded our wildest dreams.’

‘When you’ve done ten years it should be in the [agency] constitution to hand over to someone else,’ she joked.

Fuller added: ‘It’s been a phenomenal ten years… [but] very onerous in terms of personal commitment.’

‘I will pursue single-mindedly what I want to do. I will move on mentally when I move on physically,’ he added, saying he had ‘no idea’ what to do next.

Morgan has been with Red for eight years; he joined the board in 1998 and became MD a year ago.

Duncan joined Red in the agency’s third day of existence and Baiden joined seven months later.

There are five other directors on the Red UK board - deputy MDs Ed Staples and Helen Nowicka and directors Lisa Taylor, Jo Patterson and Ciaran O’Brien. All have been at Red for more than five years.

Red launched on 10 October 1994 and marks a decade in business next week.

The agency has scooped PRWeek’s Consultancy of the Year award a record four times - including last year.

The agency’s client list includes Microsoft, Nokia, McDonald’s, B&Q, DHL and Johnson & Johnson.

Fuller said: ‘This has been a long time in the planning. I removed myself from client relationships six months ago, while Lesley pulled back 12 months ago.’

Red employs 120 staff and ranked in sixth place in the PRWeek Top 150 this April (PRWeek, 23 April), with 2003 fee income of just under £8m - a rise of four per cent on the previous year.

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