Diary: Slough takes on drab Office talk

Slough Borough Council has launched a PR push to tackle negative media portrayals of the town in BBC sitcom The Office.

Last Sunday's Observer claimed that businesses are shying away from the Berkshire backwater because the show has painted such a drab image of office life in the town.

Gemma Shewring, acting head of news at the council, tells us: 'We love The Office, we think its fantastic... but every six months the media pick up a new negative story linked to the programme. It is a fictional programme but some people will always view it as realistic.' 'Business is thriving in Slough,' she points out, sending through a release on which council head of economic development Rafiq Chohan states: 'I simply do not recognise these press reports as being about Slough.'

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