Opinion: My Best Hire - Jayne Bassham

Mike Spreckley, chairman of Spreckley Partners, on the 'natural' Jayne Bassham.

'When Jayne left us after nine years to "take a career break and spend more time with husband and dog", business life got quieter and duller for a while. That's what happens when you work with a natural PR and people person.

'She joined in 1993 as a senior account executive and left as a director and partner. Clients loved her open approach, can-do attitude and friendly personality, yet knew they could rely on absolute professionalism.

'Jayne was always modest. Consequently she was often surprised at how pleased clients' MDs were to see her, how they welcomed her input and accepted our ideas so easily.

'I'm glad she has returned to PR because the business needs her type of expertise and quality.

Jayne Bassham is now chief press officer at Nestle UK.

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