Aqua Massage in first PR initiative

Massage machine distributor Aqua Massage UK is launching its first PR campaign to exploit potential media interest in its appearance at next week’s Labour Party Conference, where it is promoting its stress-release properties.

Regional media will be targeted to publicise displays at shopping centres. In addition, a consumer and trade media campaign will focus on the health benefits of the Aqua Massage Spa as the company seeks to raise its profile among customers of clubs and leisure centres.

Launched in the UK in 1999, Aqua Massage has hired Redkite PR, which will position it as a safe alternative to sunbeds.

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