Awareness campaign close-up: Dyslexia groups prepare PR push

Organisation Various Campaign Dyslexia Awareness Week 2004 PR team Various Date 27 September-2 October

Dyslexia Awareness Week will herald PR activity from the likes of the British Dyslexia Association, the Dyslexia Institute – and also Efamol, the company behind a product it says can help people with the condition.

Much of the campaigning, which will coincide with European Dyslexia Awareness Week, will run from 27 September to 2 October.

The Dyslexia Institute is to highlight what it calls ‘the hidden cost of dyslexia to the nation’ – its key message is that early recognition and intervention are the keys to avoiding problems later in life.

Dyslexia Institute patron The Countess of Wessex is scheduled to visit an Islington adult community centre on 27 September.

Meanwhile, Efamol is using the week to promote its Efalex brand.

The product is available over the counter and can boost ‘brain and eye’ function; as such, according to the brand’s promoter, Dig for Fire PR, it can improve dyslexia problems.

Efamol has organised lectures aimed at parents, health professionals and teachers to ‘educate them on the role of nutrition within dyslexia’, according to Dig for Fire.

Other PR activity includes national media relations to highlight clinical trial data on Efalex.

For details contact the British Dyslexia Association on 0118 966 2677, the Dyslexia Institute on 01784 222312 and Dig for Fire PR on 0114 2811200.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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