Cordeiro, who will lead APECOM for a further year, is the owner of Lisbon-based C&C Consultores de Comunicacao. He has been president since 2002.
The annual assembly of the association last week also saw the reappointment of Cordeiro's original management team, including Salvador de Cunha as vice president, and Fernando Belo as general manager. Isabel Jorge and Filpa Trigo were re-elected to head administration and accounting respectively.
De Cunha owns Portuguese comms firms Bairro Alto while Belo is managing director for peer Unica. Jorge and Trigo are general managers for PR concerns Imago and Ipsis respectively.
According to a spokesman, the body’s 23 agency members are ‘generally happy with Cordeiro’s strategy and management.’
In a statement, APECOM said future strategy will hinge on promoting the organization and its activities with Portugal’s media and the local and international business community. It will continue to host PR training and professional-networking events in Portugal.
To achieve its promotional goals, APECOM will schedule press conferences and interviews, increase government conctacts and seek new members, the official said.
APECOM will also work to promote its next International Conference early next year and hopes to partner with Spanish peer Asociacion de Empresas Consultoras en Relaciones Publicas y Comunicacion to host a similar meeting in Spain in 2006.
“We want to increase our ties with ADECEC and this [the conference] is one way of doing that,” he said.
“We want APECOM to have a more international dimension and increase links between the two countries’ big PR executives.”