H&K sells Bahrain to Europe

The Bahrain Monetary Agency is set to resurrect a west European PR push to promote the Kingdom of Bahrain as the financial capital of the Middle East.

Hill & Knowlton is planning a campaign to promote Bahrain as an established financial centre and a stable country with an educated workforce. H&K MD Stuart Wilson leads the account.

The organisation licenses 364 financial institutions, 187 of which are banks and banking-related institutions.

The H&K PR push will also emphasise that 73 per cent of staff working in the Kingdom’s financial services are from Bahrain, compared to much lower percentages of local workers in the financial services industries of other Middle Eastern states. Only around five per cent of staff in Dubai’s financial services sector come from that country.

Bahrain also hopes to capitalise on its democratic status. The Kingdom declared itself a constitutional monarchy in 2002 and called its first parliamentary elections for 27 years.

In June, Gulf Hill & Knowlton evacuated staff from its Saudi offices to Bahrain and Dubai following an escalation in attacks on westerners (PRWeek, 17 June).

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.