Kellogg’s hires global PR chief

Michigan: Kellogg’s has hired Kimberley Crews Goode for the newly created position of V-P of worldwide comms.

Goode will oversee corporate comms, international comms and US marketing comms for Kellogg’s. She said her role was ‘to pull together global communications efforts. I’m pulling together a team to help the company effectively speak with one voice’.

Kellogg’s has no corporate PR agency of record. Goode said she would review Kellogg’s comms needs and the question of agency support, as she formulates comms plans for next year.

Goode was previously the US-based V-P of global comms at Prudential Insurance. She has also worked in PR divisions of American Express and insurance firm Allstate.

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