Relate hires Silver ahead of agency appointment

Relate, the relationship counselling charity, has hired Victoria Silver as its top lobbyist, and is planning to hire a PA agency as it bids to boost its profile among politicians.

Silver has joined Relate in the beefed-up post of media and PA officer. She replaces Gill Munro, whose remit was focused predominantly on raising Relate’s profile in the consumer media. Munro quit to join the BBC, publicising its factual programmes.

Silver said the charity was considering drafting in support from PA agencies to help it lobby the Government on a number of measures designed to improve family life. These include calls for co-habiting partners to have the same financial entitlements as married couples and for organisations to introduce more family-friendly working hours.

‘We’re looking to bring in an agency but [the process] is in its early stages,’ said Silver. ‘Relate hasn’t done nearly enough to inform the Government and political audiences about the work it does.’

It also wants to publicise its own research on the factors behind child poverty, young offenders and anti-social behaviour.

The charity’s peer listening team for 16 to 24-year-olds runs in schools and colleges, helping young people to deal with issues such as relationships, sex, bullying and self-esteem.

In the short term, Silver said, the charity would press all the main political parties to include policies to uphold strong relationships and family life in their election manifestos.

Silver was previously press and political researcher to Labour MP Oona King, who is PPS to Trade Secretary Patricia Hewitt.

Before entering the House of Commons, Silver was senior press officer at the Greater London Authority.

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