Geer runs travel classes for media

Travel specialist Rooster has enlisted former Wired managing editor Sean Geer to run media master-classes for the travel industry.

The course targets directors who would act as a company’s media spokesperson, and covers six modules including crisis management, interview techniques and corporate messaging.

Rooster MD Henry Hemming said the classes, ranging from tourist boards to suppliers, teaches spokespeople how to ‘work with the media and carry a corporate message so it doesn’t get cut by the journalist’.

Hemming said Geer’s media skills are transferable to the travel arena. Geer has already trained Rooster clients.

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