Telewest bids to woo business

Broadband networking provider Telewest Business is to use research to drive its media relations, as it tries to attract more mid-market corporate and public sector clients.

It will target communications and IT trade press, as well as verticals for industries such as the public sector and finance. It will do this by examining the needs and budgetary issues facing chief information officers and IT directors, as it challenges BT’s leadership of the voice and data networking market.

Telewest has a strong client base among small businesses, but head of business marketing Clare Grant said the research will establish the firm’s expertise among larger firms and the public sector.

Rainier PR is handling the PR account that includes increased emphasis on analyst relations, following a pitch against incumbent icas PR, Harvard PR, Lighthouse PR and Firefly Communications.

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