Awareness campaign close-up: Eczema society targets business

Organisation National Eczema Society Campaign National Eczema Week 2004 Date 18-25 September PR team Approach PR Budget £8,500

Employers are being targeted by the PR team promoting the forthcoming National Eczema Week, as the National Eczema Society bids to highlight issues facing those who suffer skin problems at work.

National Eczema Week, which this year has the theme ‘Itching 9 to 5 – working with eczema’, will run from 18 September and is taking place for the 12th time.

The society has enlisted the support of Chris Eubank’s wife Karron to highlight the importance of managing the itchy, sore or inflamed skin that can be caused by a working environment. Eczema made her career as a hairdresser almost unbearable, because her hands were ravaged by salon chemicals.

Yorkshire-based agency Approach PR is targeting specialist media for high-risk industries such as hairdressing, catering and nursing, plus health and safety and occupational health media.

National, regional and business media are also being targeted as the campaign aims to reach employers and eczema sufferers aged over-16.

PR work is promoting the launch of updated patient and employer guides to Contact Dermatitis, a form of eczema common in the workplace.

Eczema sufferers and local support groups are to organise sponsored ‘wacky work wraps’, encouraging workers to wrap work-related items in bandages.

For details contact Approach PR account manager Claire Moulds on 01924 404888.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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