McGrigors corporate partner David Mandell said he had hired Grandfield to help draw attention to its high-profile work in London.
Grandfield is to advise McGrigors on how to get better coverage and also handle media relations. Grandfield MD Marc Popiolek and head of professional services Kristina Blisset lead the account.
‘We want to get coverage equal to that of our contemporaries,’ Mandell said.
McGrigors’ most recent high-profile work has included advising on the AIM listing of hedge fund RAB Capital, which is also a Grandfield client. McGrigors also worked on the AIM listing of BetonSports.
The appointment does not affect McGrigors relationship with retained adviser Citigate Smarts, which handles PR for the company as a whole.