PRWeek in Henley seminars link-up

PRWeek has teamed up with Henley Management College for the first in a series of Business School seminars, which will discuss measurement and evaluation in PR.

The one-day event, which takes place on 22 October at Henley Management College, will draw on contributions from IPR president Anne Gregory, General Motors director of comms research Kathy Collins and Echo Research CEO Sandra Macleod.

It aims to provide a critique of existing approaches to measurement and explore practical measures used to evaluate performance.

The event will include presentations on the latest thinking on evaluation and how to put these theories into practice.

Those interested should go to www.prweek.com to download an application form.

Leader, p23

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