JCB promo brief for Borkowski

Borkowski PR has scooped a PR account to promote construction equipment giant JCB’s branded consumer products.

The account includes the promotion of JCB-branded children’s toys such as lunchboxes and truck models, as well as DIY clothes such as boots, overalls and caps, and the firm’s range of gardening products.

The agency is also aiming to boost use of the website jcbshop.com.

JCB launched its consumer and fashion brand extensions in October 1999, using its distinctive branding colours.

JCB has formerly used PR agency Norton & Co on the remit.

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