Lycos hands B2B work to FH’s 77

Internet portal Lycos is set to boost PR activity for its premium products after hiring Fishburn Hedges consumer PR section Seventy Seven to its consumer and B2B account.

Seventy Seven won a four-way pitch that included five-year incumbent Bite Communications, and reports to head of portal and communication Claire Foot, who took on the responsibilities of head of comms Tamsin Smith when she quit last year (PRWeek, 10 October 2003).

FH handled PR for the launch of Lycos’s one-gigabyte email in May. Seventy Seven will broaden the campaign to emphasise the service’s security.

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