N-E groups to fight drug-driving

Road safety officers, councils and police across the north-east of England are poised to launch an initiative to stem the rising number of drivers caught under the influence of drugs.

The Local Authority Road Safety Officer Association, police forces in Northumberland, Teesside, Durham and Tyne & Wear, and drug action teams from local authorities in the area will launch the drive on 20 September.

Co-ordinated by the Dynamic Advertising Group, it has a website and poster, radio and bus advertising. DAG group marketing director Elaine Wilson said: ‘In focus groups, young people said they didn’t feel they were likely to get caught drug driving. Evidence suggests the number of youngsters drug-driving is rising.’

Previous research by DAG offered the prize of a holiday in Ibiza, which led to 2,000 people commenting. Of those who admitted to taking drugs and driving, cannabis was by far the most popular drug cited.

For more information go to WWW.PRWEEK.COM

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