Migraine week targets media

AWARENESS CAMPAIGN CLOSE-UP - Migraine Action Association

Organisation Migraine Action Association

Campaign Migraine Awareness Week 2004

Date 4-11 September

Budget £25,000

PR team In-house

The Migraine Action Association is targeting regional media and women’s magazines as it bids to boost awareness of the forthcoming Migraine Awareness Week.

In its 12th year, Migraine Awareness Week exists to raise awareness of migraine as a ‘complex neurological condition’ and to ‘encourage sufferers to manage their condition effectively’, said MAA director Ann Turner.

The campaign carries the tagline ‘Fitting the Pieces Together’ because migraine is a ‘complex condition with many solutions’, said Turner.

It is targeted at people of all ages, ethnicities and social class, added Turner. ‘Headache has an impact on the lives of around one in six people in the UK,’ she said.

The media will be provided with case studies about MAA members. To kick off the week, the MAA will launch its Department of Health-backed Specialist Patient Programme, which ‘offers migraine sufferers the chance to understand and control their condition’, at its national conference in London on 4 September.

For the first time, the conference will feature exhibition stands showcasing OTC treatments such as solpedeine and complementary therapies such as feverfew.

Other PR activities will include a kids’ colouring competition and garden parties.

Drugs giant GlaxoSmithKline has funded the printing of leaflets and posters.

For more information contact MAA press officer Anita Few on 01536 461333.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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