Shopping was selected based on a recommendation from the Sao Paulo agency A4 Comunicacao, which belongs to the same national partner agency network. Orga executives spoke to Paulo Figueiredo, head of A4, who referred Shopping because of its favourable location in Rio, according to partner director of Shopping Malu Fernandes.
Fernandes said that Orga's A4 and Shopping both already handle PR for Brazil's leading mobile operator Vivo, which is controlled by Spain's Telefonica and Portugal Telecom.
Shopping will provide media relations services to Orga. Lana Esch will coordinate the new account, under the supervision of Fernandes. The agency will report to Patricia Lopes, Orga's Rio office general director.
Orga established itself in Latin America two years ago with the creation of the Rio office, which has 25 staffers and is in charge for the company's clients in the region.
The focus of the company, which also has branches in Italy, Spain and Turkey, is on billing services and software solutions for mobile telecom operators.