German PR news

German electronics discount store MakroMarkt has appointed Publicis PR in Berlin to handle its corporate PR. Publicis will target public media and specialist and economic press, with focus on new business areas and products. Publicis PR will also work on a national level to communicate strategies and developments for ProMarkt Handels GmbH (Rewe Group), to which the MakroMarkt shops belong.

Sweet communication in Munich is to handle communications for the Amsterdam-based Barts Winter Essentials, across Germany, Austria and Switzerland. Barts provides winter sports accessories including ski and snowboard gloves, functional underwear and ear protectors. The brand will focus on professionalism and performance for the 2005 collection.

BartheCommunications in Hamburg has been appointed to handle press work in Germany for Italian knitwear company Gran Sasso.

Muehlhaus & moers kommunikation has been appointed by the newly-founded Lanxess, which combines the chemistry division and parts of the plastics business of Bayer AG. The Cologne agency will handle internal communications during the change management process.

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